SEO Foundation Dallas | Technical Audits & Schema

Build a flawless digital foundation. SEO Foundation includes deep technical audits, local schema architecture, and site speed optimization for Dallas.

overview

Build the technical SEO foundation AI search expects.

SEO Foundation is a one-time project that fixes the technical SEO and content architecture issues that keep Dallas-Fort Worth businesses from ranking on Google and being cited by AI assistants. We focus on schema, Core Web Vitals, and llms.txt so your site is ready for both traditional and AI-driven discovery.

Local focus includes Uptown, Legacy West, Las Colinas, and the Richardson Telecom Corridor so your location signals match how Dallas buyers search.
SEO Foundation project planning

service tiers

Choose the right foundation tier.

Effective date: December 2025

Standard

$4,500

Up to 25 pages

Small practices and professional services

Professional

$7,000

26-50 pages

Established SMBs and multi-location teams

Enterprise

Custom quote

51+ pages

Complex sites, sub-domains, and ecommerce

Blog articles using a CMS template count as 1 page (template optimization applies to all articles).

core deliverables

Everything required to be visible in AI search.

Discovery and Assessment

Technical audits, AI visibility analysis, competitor research, and baseline tracking.

Technical Implementation

Schema, Core Web Vitals improvements, metadata updates, and technical SEO fixes.

On-Page Optimization

Keyword mapping, semantic content structure, internal linking, and conversion tuning.

AI Discoverability Enhancements

LLM files, entity optimization, and FAQ structuring for AI search visibility.

Phase 1: Discovery and Assessment

  • Core Web Vitals analysis, crawlability review, and broken link discovery
  • AI visibility audit for Google AI Overviews, ChatGPT, and Perplexity mentions
  • Search Console and GA4 verification with conversion tracking setup
  • Competitor keyword gap analysis and content opportunity mapping

Phase 2: Technical Implementation

  • llms.txt and llms-full.txt generation for AI ingestion
  • Schema.org JSON-LD implementation with service and FAQ markup
  • Meta tag rewrites, canonical tags, and sitemap/robots optimization
  • Image optimization, lazy loading, and mobile readiness improvements

Phase 3: On-Page Optimization

  • Keyword mapping for each core page and pillar page
  • Semantic content restructuring for AI answer extraction
  • Internal linking architecture and CTA conversion tuning
  • Local SEO alignment for Dallas-Fort Worth corridors

Deliverables

  • Comprehensive audit report with prioritized recommendations
  • Implementation of technical SEO improvements and schema updates
  • Before and after AI visibility comparison
  • Keyword ranking benchmark for progress tracking
  • Competitor analysis report and content opportunity roadmap

Content Writing Add-Ons

Static Page

$400 per page

SEO-optimized copy, 1 media asset, metadata, internal linking

Blog Article

$250 per article

800-1,200 words, 1 media asset, metadata, topic clustering

Volume discounts: 5 static pages for $1,800, 10 blog articles for $2,250.

Timeline and Terms

Project Timeline

8 weeks from kickoff

Payment Terms

50% at acceptance, 50% at final delivery

Post-Delivery Support

30 days of email and phone support

Proposal Validity

30 days from proposal date

why itecs

Performance and infrastructure over design alone.

Practitioner-led credibility with rankings that prove our playbook works in Dallas.
Technical superiority across schema, site speed, and secure implementation.
Clean SEO practices without paid links or risky shortcuts.
Unified security standards that align with MSP-grade infrastructure.

faq

SEO Foundation FAQ

Is SEO Foundation required before SEO Momentum or SEO Velocity?v

Yes. SEO Foundation establishes the technical baseline required for managed SEO. If you already have a strong foundation, we can run a foundation audit to confirm readiness.

What access does ITECS need for a Foundation project?v

We typically need Google Analytics, Search Console, CMS access, and hosting credentials so we can implement technical fixes, metadata updates, and structured data.

Does SEO Foundation include content writing?v

Content writing is optional. We provide add-on pricing for new pages and blog articles if you want ITECS to create SEO-optimized content.

How long does the Foundation project take?v

Most engagements complete in about 8 weeks from kickoff, depending on site size and implementation approvals.

Will this improve AI visibility for ChatGPT and Google AI Overviews?v

Yes. We implement llms.txt files, structured data, and semantic content architecture so AI platforms can interpret and cite your services.

Ready to start your SEO Foundation?

Schedule a consultation with Brian Desmot to scope your project and launch the foundation phase.